Last updated: 16 September 2026
Captivating Africa (“Captivating Africa”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, store, protect and share personal information when you visit https://captivating-africa.com, submit an enquiry, communicate with us, request or book a travel experience, make a payment, or otherwise use our services.
We process personal information in accordance with applicable data protection legislation, including the Protection of Personal Information Act 4 of 2013 (“POPIA”) where applicable.
By using our website or providing your personal information to us, you acknowledge the practices described in this Privacy Policy.
Depending on how you interact with Captivating Africa, we may collect information including:
Your name and surname;
Email address;
Telephone or WhatsApp number;
Country of residence;
Travel dates and destination preferences;
Number of travellers and group information;
Accommodation and travel preferences;
Budget or expected trip value;
Dietary requirements and other information required to arrange your trip;
Information contained in enquiries, correspondence or feedback you send us;
Booking, itinerary and transaction information;
Billing and payment-related information;
IP address, browser information, device information and website usage information;
Information collected through cookies and similar technologies; and
Any other information you voluntarily provide while communicating with us or arranging your travel.
Where information about other travellers is supplied to us, the person providing that information should ensure that they are authorised to provide it where required.
We may collect personal information when you:
Complete an enquiry or contact form on our website;
Request information about a safari, tour or travel experience;
Make or confirm a booking;
Communicate with us by email, telephone, WhatsApp or other communication channels;
Make a payment;
Subscribe to marketing communications;
Provide feedback or a review;
Interact with our website; or
Otherwise provide information to us during the planning and delivery of your trip.
Certain technical information may also be collected automatically when you visit our website through cookies, analytics technologies, server logs and similar tools.
We may use your personal information to:
Respond to enquiries and requests;
Communicate with you regarding your proposed or confirmed trip;
Design and prepare personalised itineraries, quotations and travel recommendations;
Arrange accommodation, activities, guides, transport and other travel services;
Manage and administer bookings;
Process or facilitate payments;
Introduce you to your guide or other relevant service providers;
Provide important pre-travel information and updates;
Provide support before, during and after your trip;
Maintain records of our relationship with you;
Request feedback and reviews following your trip;
Improve our website, services and customer experience;
Prevent fraud, misuse and security threats;
Meet accounting, tax, regulatory and legal obligations; and
Send marketing or travel-related communications where permitted by law or where you have provided the appropriate consent.
We aim to collect and use only the personal information reasonably necessary for these purposes.
Travel arrangements often require personal information to be provided to third parties in order for those parties to deliver the services you have requested.
Depending on your itinerary, this may include information being provided to:
Safari lodges and accommodation providers;
Tour operators;
Guides;
Transport and transfer providers;
Airlines or aviation service providers;
Activity providers;
Destination management companies;
Booking and reservation platforms; and
Other travel suppliers necessary to fulfil your itinerary.
We only share information that is reasonably necessary to arrange or deliver the relevant service.
When you make a payment in connection with a Captivating Africa booking, payment information may be processed by third-party payment platforms, payment processors, acquiring banks or other financial service providers involved in completing the transaction.
Captivating Africa does not necessarily receive or store your complete payment card details. Where card information is entered directly into a third-party payment environment, that information is processed in accordance with the payment provider’s security and privacy practices.
Information relating to the transaction, such as the amount paid, payment status, booking reference and transaction details, may be retained by us for booking administration, accounting, fraud prevention, legal and regulatory purposes.
We do not sell your personal information.
We may disclose or provide personal information to third parties where reasonably necessary for the operation of our business or the provision of your travel services, including:
Travel suppliers and accommodation providers;
Safari guides and tour operators;
Transport and activity providers;
Payment processors and financial service providers;
Website hosting and IT service providers;
Customer relationship management and communication platforms;
Email and marketing service providers;
Analytics and website service providers;
Professional advisers, accountants and auditors;
Regulatory, governmental or law-enforcement authorities where legally required; and
Other service providers necessary to administer or fulfil your booking.
Third parties may process personal information on our behalf or, depending on the service, as independent organisations responsible for their own processing of your information.
Captivating Africa arranges travel across multiple African destinations and may use service providers located outside South Africa.
As a result, your personal information may need to be transferred to or processed in another country where necessary to arrange or fulfil your booking or provide our services.
Where applicable, we take reasonable steps to ensure that cross-border transfers of personal information are undertaken in accordance with applicable data protection requirements and that appropriate safeguards are in place.
We take reasonable technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
Personal information may be stored within our website systems, customer relationship management systems, booking systems, email systems, secure cloud services and other business platforms used to provide our services.
Access to personal information is limited, where reasonably practicable, to employees, representatives and service providers who require it to perform their duties or provide the relevant service.
No method of electronic storage or transmission over the internet can, however, be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
Manage enquiries and bookings;
Maintain customer and travel records;
Provide ongoing customer service;
Meet accounting and tax requirements;
Resolve disputes;
Prevent fraud;
Establish or defend legal claims; and
Meet other legal or regulatory obligations.
When personal information is no longer reasonably required and we are not legally required or otherwise permitted to retain it, we will take reasonable steps to delete, destroy or de-identify it.
Where permitted by applicable law, we may communicate with existing or prospective customers regarding Captivating Africa destinations, travel experiences, news, offers or other relevant services.
Where consent is required, marketing communications will only be sent after the appropriate consent has been obtained.
You may unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending essential communications relating to an enquiry, existing booking, payment, itinerary or other service you have requested.
Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors interact with the website, measure performance and support marketing activities.
Cookies are small files stored on your device by your browser.
Some cookies are necessary for the website to function correctly, while others may be used for analytics, functionality or advertising.
You can control or delete cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of our website.
Third-party services integrated into our website may also set their own cookies and process information according to their respective privacy policies.
Our website may contain embedded content or links to third-party websites, including videos, maps, social media content, booking platforms or other online services.
Embedded content may behave as though you visited the third-party website directly. Those third parties may collect information about you, use cookies or other tracking technologies, and monitor your interaction with their services.
Captivating Africa is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.
Subject to applicable law, you may have the right to:
Ask whether we hold personal information about you;
Request access to personal information we hold about you;
Request correction or updating of inaccurate or incomplete information;
Request deletion or destruction of personal information where applicable;
Object to certain processing of your personal information;
Withdraw consent where processing is based on your consent; and
Object to or unsubscribe from direct marketing communications.
Certain information may need to be retained despite a deletion request where we have a legal, regulatory, contractual or legitimate reason to retain it.
We may need to verify your identity before processing a request involving personal information.
If you would like to request access to, correction of or deletion of personal information held by Captivating Africa, or have another privacy-related request, please contact us using the contact details provided on our website.
Please provide sufficient information for us to identify you and understand the nature of your request.
We will respond to valid requests in accordance with applicable data protection legislation.
Our travel services may include trips involving children. Where personal information about a child is required to arrange travel services, we expect it to be provided by or with the appropriate authority of a parent, guardian or other competent person as required by applicable law.
We do not knowingly use children’s personal information for direct marketing without the appropriate authorisation.
If we become aware of unauthorised access to or acquisition of personal information under circumstances requiring notification under applicable law, we will take reasonable steps to investigate and respond to the incident and make any notifications required by law.
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology, business practices or legal requirements.
The latest version will be published on this page and the “Last updated” date will be amended accordingly.
We encourage you to review this Privacy Policy periodically.
For questions about this Privacy Policy or how Captivating Africa handles your personal information, or to request access to, correction of or deletion of your information, please contact us through the contact details published on https://captivating-africa.com.
Once we receive your request, an agent will be in touch to review timing, destination preferences and recommended activities tailored to your interests.
